Science has identified the few experiences that are critical for happiness.
But most people don’t know them, so fail to maximize their joy.
My blog describes the happiness essentials and how you can get them via a fulfilling daily practice: Joyshift.
Start with just 5 minutes a day!
Get the most out of our posts by first reading the quick overview of Joyshift.
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You may receive a full refund for any event (other than as part of the Training) conducted by Joyshift or John Ince if you request it up to one week after payment is made, after which time a 50% refund can be granted up to one week prior to the start of the event, after which time all payments are non-refundable. A refund request email must be sent to Joyshift within these designated times.

Joyshift is a division of Joygenic Living Inc, a limited liability corporation registered in British Columbia, Canada, wholly owned by John Ince.

The terms "Joyshift", "Joyshifting", "Joyshifter", "Joyshift Studio", “Joyshift Coach” and "Joyshift Community" and the logo of the dancing gene around the planet, are all trademarks of Joygenic Living Inc.

Everything written on this site is property of John Ince. You may publish a few paragraphs of our work online or in print, but please link back to If you want to use more than that, please contact us.

Most of the photos on this site were taken by John Ince, Ravit Aldar or friends, and may not be copied without permission. Some photos have been purchased and other used under the Creative Commons license. We are not aware of any unauthorized use of copyrighted photos; if we are mistaken, please advise and we will remove the photo.